Liverpool Football Club revealed its brand new home kit for the 2012-13 Barclays Premier League season.
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The Reds will return to Champions League action on Wednesday when they face Sevilla at Anfield.
Liverpool began their Champions League group stage campaign with a 2-2 draw with Sevilla at Anfield on Wednesday.
Liverpool endured a frustrating afternoon at Anfield as they were held to a 1-1 draw by Burnley on Saturday.
Liverpool is keen to make up for the frustration of Saturday’s 1-1 draw with Burnley.
Liverpool Football Club revealed its brand new home kit for the 2012-13 Barclays Premier League season.
Checkout the official Warrior website.
Stay tune for more news and follow me on Twitter.
The internet are full of leaks on the new Warrior Sports-Liverpool FC football kits for season 2012/2013.
Could this be the new Liverpool FC home, away and 3rd kits? Or fake?
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Liverpool say they expect to earn a staggering £300million through their new six-year deal with the US sportswear company Warrior Sports, and have denied accusations that underachievement on the pitch led to the collapse of their current kit deal with Adidas.
Warrior, owned by New Balance, will become the club's kit supplier from June having agreed a £25million-a-year deal to enter the football industry for the first time. The £25million per year is a guaranteed figure for Liverpool, not performance-related, and eclipses the £23.5million-a-year deal that Manchester United have with Nike but are currently renegotiating.
Liverpool’s previous £12 million-a-year agreement with Adidas, which will end in somewhat acrimonious circumstances in the summer, absorbed more of the overseas selling rights of all club merchandise. The deal with Warrior ensures Liverpool regain those rights.
Managing director Ian Ayre claims Liverpool have the potential to cash in, thanks to their worldwide army of fans.
“In our existing deal with Adidas, there have been some restrictions in terms of the other unbranded products we sell,” said Ayre. “In our new deal, we will have complete control.
“We will still work with Warrior, but we will have a much wider opportunity and that area of business represents 50 per cent of everything we generate.”
Liverpool are also happy they will be Warrior’s only football client.
This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.
Source: Guardian
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The Daily Mail has reported that Liverpool have agreed a £25 million-a-year kit deal with Boston-based company Warrior Sports in April. The deal is a record for English football surpassing Manchester United’s £23.5 million-a-year Nike deal.
The £25 million-a-year kit deal is twice as much as what Liverpool were getting from Adidas, my biggest concern is whether Warrior Sports can create a professional and aesthetically pleasing soccer kit. The first new Liverpool kit designed and manufactured by Warrior Sports will debut in the 2012-13 season, so they will have plenty of time to perfect the design.
Who are Warrior Sports?
Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.
Warrior is dedicated to a core set of philosophies and strengths: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. Since creating the first titanium shafts in 1992, Warrior has constantly pushed the envelope in the evolution of the game. By taking a fresh, energetic approach to the game, and employing young, enthusiastic lacrosse players like Jesse Hubbard and Mark Millon, Warrior set out to change the game – the best gear in the world,developed by the best players in the World.
The record deal with Liverpool sees the company entering the football world seeing it specializes in the lacrosse sporting equipment and apparel.
Until then, take a look at the future Liverpool FC kits from Warrior Sports.
Let us know what do you think of the new kits design on the comment box below.
This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club.
Source: WakeFieldReds
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