Press Release: Away Kit marks Diamond Era for Liverpool FC

New Warrior design redefines standout features of the 80s and 90s

[05 JUNE, 2013] Warrior has officially launched the new 2013/14 Liverpool FC away kit.

Channelling direction from breakthrough patterns and graphics featured throughout the 1980s and early 1990s, Warrior’s core inspiration behind the new design stems from the Club’s white and red 1981 League Cup-winning kit.

Head of Warrior Football Richard Wright says the brand worked closely with Liverpool FC throughout the design process.

“We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”

Brendan Rodgers, Liverpool FC manager, agrees.

“A football strip fuses a team together; it is a Club’s uniform for players and fans. The fact that glimpses of the Club’s history appear in this kit is a really nice touch from Warrior,” said Rodgers.

Primarily white and black with elements of red, the overall kit carries a strong traditional look. The graduation of colour from the shirt down into the shorts and socks sparks strong interactivity between the three components.

Beyond the traditional colour scheme, the neckline has been reworked to give the shirt a modern edge, while an eye-catching diamond print draws attention to its bottom half. Originally featured as part of the 1989/91 away version, the dynamic pattern is a refreshed interpretation of the detailed graphic.

“I like that this strip is different, the pattern and colours are fresh. It looks and feels great on and I can’t wait to wear it next season,” said Liverpool FC forward Daniel Sturridge.

In line with the new home kit, contrast detailing features on each sleeve. A fully embroidered Liver Bird crest sits on the shirt’s front, while two commemorative Eternal Flames and a 96 logo are prominently positioned on the back of the neck.

Designed using War-Tech, Warrior’s ground-breaking apparel technology system, the away kit is powered by breathable, moisture-wicking War-Tech fabric. Four-way stretch mesh panelling under the arms and across the back of the shirt facilitates optimum ventilation while allowing for added comfort and temperature control in core heat areas.

Fans are encouraged to weigh in with their feedback about the new away kit by connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC

To learn more, visit www.warriorfootball.com.

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Warrior Powers into Football Boot Market

GAME-CHANGING SKREAMER PRO LAUNCHES WORLDWIDE

[29 NOVEMBER, 2012] Warrior Football has officially un-caged its debut boot collection, Skreamer. Spearheading the range is the Skreamer Pro. Anatomically engineered on the pillars of power and lightweight agility, the Skreamer Pro is fuelled by a revolutionary design DNA making it swift and deadly on any surface.

The boot features a multitude of breakthrough technologies completely new to the football world.

Designed to amplify raw playing power, the Skreamer Pro’s sleek one piece S-Lite microfibre upper is enhanced with micro injection moulding and rebound technology. An Arrowhead Forefoot Vamp gives players a dominant edge, delivering killer power and ball control.

Implanted inside the Skreamer Pro is the unique Arrow Bed Insole, a design component that promotes optimal circulation under the foot while heightening tactile sensitivity. This is strengthened by the boot’s lightweight Thorax Exo-Skeleton cage that protects and shields the mid-foot during play. Engineered with a seamless internal construction system, the Skreamer Pro prevents internal abrasion by providing players with ultimate form-fitting comfort.

To provide fierce grip and release, specifically angled ClawTec Blades make the Skreamer Pro ferociously fast and easy to handle. A slash-proof Heel Shield provides players with extra support, while the Carbon X-Bow shank enables hyper-acceleration and game-enhancing stamina. Supported by a tough, battle-ready P-BX Outsole to ensure force and stability at high speeds, the boot is completed with a Deep Lace system for exceptional fit and feel.

For optimal traction on all playing surfaces, the Skreamer Pro is configured in both soft and firm ground sole plate options.

Global head of Warrior Football Richard Wright believes the Skreamer Pro is a game-changing boot.

“Our product development team is led by of some of Europe’s finest – industry game changers who are constantly finding new ways to design and engineer products that excite and empower each and every footballer,” said Wright. “We’re extremely proud to step foot into the boot market with the Skreamer Pro – it’s a silent assassin; the ultimate balance of acute strength and sharp speed.”

The Skreamer range has been launched in two key colourways: Blue Radiance/ Bright Marigold (Skreamer Pro) and Black/ Spicy Orange (Skreamer K-Lite), and is available in a number of specification levels.

The boot will make its official debut on the field of play in December when Warrior reveals a number of exciting player signings.

To learn more about the Skreamer Pro and wider Skreamer range, visit www.warriorfootball.com or click here to view the technical video.

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New Warrior Third Kit Breaks New Ground for Liverpool FC

Statement-making kit features tribal inspired visuals and daring colour scheme.

[HONG KONG, 05 JULY 2012] Delivering a bold design statement to the football world, Warrior has unleashed the new 2012/13 Liverpool FC third kit.

With a striking graphic print set over a daring colour palette of nightshade, orange and white, the new kit will be worn by Liverpool FC during their upcoming UEFA Europa League campaign and selected Barclays Premier League games.

Head of Warrior Football Richard Wright comments: “Our intention with the new third kit was to create something that broke new ground for Liverpool FC. Warrior has delivered a fearless design concept that steers clear of what’s been done before.”

Inspiration behind the kit’s dominant nightshade colour stems from popular past goalkeeper kits worn by David James during the 1994/95 and 1995/96 seasons, and Pepe Reina in 2010/11.

Ancient tribal warrior markings have been set along the outer sides of the sleeves and side panels – a design first for the Club. Beyond the third kit, this tribal graphic features heavily throughout the 2012/13 Liverpool FC range of apparel and accessories.

In line with Liverpool FC’s new home and away versions, the third kit features a fully embroidered amber yellow Liver Bird emblem as the Club’s crest. In recognition of the tragic events at Hillsborough in 1989 and Heysel in 1985, two commemorative Eternal Flames sit alongside a 96 logo, embroidered on the nape of the shirt’s neck.

Unique to Warrior’s third design, the kit has been constructed with body mapped mesh to help players stay cool under pressure. Powered by War-Tech, Warrior’s revolutionary apparel system, the kit will keep external elements out while letting sweat and moisture escape to help players stay dry and comfortable.

The main body of the third shirt is underpinned with durable water resistant technology, adding a layer of protection by rejecting external moisture while staying dry. In addition, polyester mesh fabric under the arms enables a full-range of movement and increased air flow to help regulate temperature in key heat areas during games.

Liverpool FC captain Steven Gerrard said: “The new third kit is completely different from anything we’ve had at LFC during my time at the Club; it’s part of a new era and is a great design. The players love it.”

Brendan Rodgers, the recently-appointed Manager of Liverpool FC, said: “The strip offers the supporters something new, fresh and exciting to wear. I know the players are looking forward to wearing it and performing with pride and distinction in it.”

In Hong Kong, the kit will be available to purchase online at www.warriorfootball.com and in retail locations from August.

It’s true after all as the photo captured in the wild seen from here: http://bit.ly/Mg7E0n

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Photo: Liverpool 2012/2013 third jersey spotted in the wild

Finally something looks legitimate seen captured on photo above. The first row shirt seen on the left in the photo could be the new third kit for Liverpool FC.

The photo below is someone’s idea of a joke!

Source: Caught Offside

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.

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Liverpool FC New Home Kits Revealed

Liverpool Football Club revealed its brand new home kit for the 2012-13 Barclays Premier League season.

Checkout the official Warrior website.

 

Pre-order it here.

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A Look Into The Future: Could this be the Liverpool FC new kit?

The internet are full of leaks on the new Warrior Sports-Liverpool FC football kits for season 2012/2013.

Could this be the new Liverpool FC home, away and 3rd kits? Or fake?

Leave your comments in the box below.

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Liverpool could earn as much as £300M from Warrior Sports deal

Liverpool say they expect to earn a staggering £300million through their new six-year deal with the US sportswear company Warrior Sports, and have denied accusations that underachievement on the pitch led to the collapse of their current kit deal with Adidas.

Warrior, owned by New Balance, will become the club's kit supplier from June having agreed a £25million-a-year deal to enter the football industry for the first time. The £25million per year is a guaranteed figure for Liverpool, not performance-related, and eclipses the £23.5million-a-year deal that Manchester United have with Nike but are currently renegotiating.

Liverpool’s previous £12 million-a-year agreement with Adidas, which will end in somewhat acrimonious circumstances in the summer, absorbed more of the overseas selling rights of all club merchandise. The deal with Warrior ensures Liverpool regain those rights.

Managing director Ian Ayre claims Liverpool have the potential to cash in, thanks to their worldwide army of fans.

“In our existing deal with Adidas, there have been some restrictions in terms of the other unbranded products we sell,” said Ayre. “In our new deal, we will have complete control.

“We will still work with Warrior, but we will have a much wider opportunity and that area of business represents 50 per cent of everything we generate.”

Liverpool are also happy they will be Warrior’s only football client.

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.

Source: Guardian

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Liverpool Sign Record Deal with Warrior Sports – How will the jerseys look like?

The Daily Mail has reported that Liverpool have agreed a £25 million-a-year kit deal with Boston-based company Warrior Sports in April. The deal is a record for English football surpassing Manchester United’s £23.5 million-a-year Nike deal.

The £25 million-a-year kit deal is twice as much as what Liverpool were getting from Adidas, my biggest concern is whether Warrior Sports can create a professional and aesthetically pleasing soccer kit. The first new Liverpool kit designed and manufactured by Warrior Sports will debut in the 2012-13 season, so they will have plenty of time to perfect the design.

Who are Warrior Sports?

Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.

Warrior is dedicated to a core set of philosophies and strengths: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. Since creating the first titanium shafts in 1992, Warrior has constantly pushed the envelope in the evolution of the game. By taking a fresh, energetic approach to the game, and employing young, enthusiastic lacrosse players like Jesse Hubbard and Mark Millon, Warrior set out to change the game – the best gear in the world,developed by the best players in the World.

The record deal with Liverpool sees the company entering the football world seeing it specializes in the lacrosse sporting equipment and apparel.

Until then, take a look at the future Liverpool FC kits from Warrior Sports.

Let us know what do you think of the new kits design on the comment box below.

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club.

Source: WakeFieldReds

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