Press Release: Away Kit marks Diamond Era for Liverpool FC

New Warrior design redefines standout features of the 80s and 90s

[05 JUNE, 2013] Warrior has officially launched the new 2013/14 Liverpool FC away kit.

Channelling direction from breakthrough patterns and graphics featured throughout the 1980s and early 1990s, Warrior’s core inspiration behind the new design stems from the Club’s white and red 1981 League Cup-winning kit.

Head of Warrior Football Richard Wright says the brand worked closely with Liverpool FC throughout the design process.

“We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”

Brendan Rodgers, Liverpool FC manager, agrees.

“A football strip fuses a team together; it is a Club’s uniform for players and fans. The fact that glimpses of the Club’s history appear in this kit is a really nice touch from Warrior,” said Rodgers.

Primarily white and black with elements of red, the overall kit carries a strong traditional look. The graduation of colour from the shirt down into the shorts and socks sparks strong interactivity between the three components.

Beyond the traditional colour scheme, the neckline has been reworked to give the shirt a modern edge, while an eye-catching diamond print draws attention to its bottom half. Originally featured as part of the 1989/91 away version, the dynamic pattern is a refreshed interpretation of the detailed graphic.

“I like that this strip is different, the pattern and colours are fresh. It looks and feels great on and I can’t wait to wear it next season,” said Liverpool FC forward Daniel Sturridge.

In line with the new home kit, contrast detailing features on each sleeve. A fully embroidered Liver Bird crest sits on the shirt’s front, while two commemorative Eternal Flames and a 96 logo are prominently positioned on the back of the neck.

Designed using War-Tech, Warrior’s ground-breaking apparel technology system, the away kit is powered by breathable, moisture-wicking War-Tech fabric. Four-way stretch mesh panelling under the arms and across the back of the shirt facilitates optimum ventilation while allowing for added comfort and temperature control in core heat areas.

Fans are encouraged to weigh in with their feedback about the new away kit by connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC

To learn more, visit www.warriorfootball.com.

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Photo: Liverpool 2012/2013 third jersey spotted in the wild

Finally something looks legitimate seen captured on photo above. The first row shirt seen on the left in the photo could be the new third kit for Liverpool FC.

The photo below is someone’s idea of a joke!

Source: Caught Offside

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.

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A Look Into The Future: Could this be the Liverpool FC new kit?

The internet are full of leaks on the new Warrior Sports-Liverpool FC football kits for season 2012/2013.

Could this be the new Liverpool FC home, away and 3rd kits? Or fake?

Leave your comments in the box below.

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Liverpool could earn as much as £300M from Warrior Sports deal

Liverpool say they expect to earn a staggering £300million through their new six-year deal with the US sportswear company Warrior Sports, and have denied accusations that underachievement on the pitch led to the collapse of their current kit deal with Adidas.

Warrior, owned by New Balance, will become the club's kit supplier from June having agreed a £25million-a-year deal to enter the football industry for the first time. The £25million per year is a guaranteed figure for Liverpool, not performance-related, and eclipses the £23.5million-a-year deal that Manchester United have with Nike but are currently renegotiating.

Liverpool’s previous £12 million-a-year agreement with Adidas, which will end in somewhat acrimonious circumstances in the summer, absorbed more of the overseas selling rights of all club merchandise. The deal with Warrior ensures Liverpool regain those rights.

Managing director Ian Ayre claims Liverpool have the potential to cash in, thanks to their worldwide army of fans.

“In our existing deal with Adidas, there have been some restrictions in terms of the other unbranded products we sell,” said Ayre. “In our new deal, we will have complete control.

“We will still work with Warrior, but we will have a much wider opportunity and that area of business represents 50 per cent of everything we generate.”

Liverpool are also happy they will be Warrior’s only football client.

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.

Source: Guardian

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Liverpool FC new third kit for 2011-12

Liverpool have turned the clock back almost 120 years for the inspiration behind their brand new third kit for the 2011-12 Barclays Premier League campaign.

Revealed exclusively today on Liverpoolfc.tv, our third choice strip for the new season is white, cyan and black in colour, with the inclusion of cyan blue a throwback to Liverpool's first ever home kit back in 1892 which incorporated alternate white and blue halves.

With the design inspiration taken from the classic tracksuit tops worn by the famous Liverpool teams of the mid 1980s, this brand new kit presents a modern look whilst giving a nostalgic nod to the club's illustrious past.

This stylish new kit is officially launched on Thursday July 14, but you can pre-order today for worldwide launch day delivery.

What do you think of the new third kit by Adidas? Leave your thought on the comment box below.

Source: Liverpool FC Official

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Liverpool Sign Record Deal with Warrior Sports – How will the jerseys look like?

The Daily Mail has reported that Liverpool have agreed a £25 million-a-year kit deal with Boston-based company Warrior Sports in April. The deal is a record for English football surpassing Manchester United’s £23.5 million-a-year Nike deal.

The £25 million-a-year kit deal is twice as much as what Liverpool were getting from Adidas, my biggest concern is whether Warrior Sports can create a professional and aesthetically pleasing soccer kit. The first new Liverpool kit designed and manufactured by Warrior Sports will debut in the 2012-13 season, so they will have plenty of time to perfect the design.

Who are Warrior Sports?

Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.

Warrior is dedicated to a core set of philosophies and strengths: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. Since creating the first titanium shafts in 1992, Warrior has constantly pushed the envelope in the evolution of the game. By taking a fresh, energetic approach to the game, and employing young, enthusiastic lacrosse players like Jesse Hubbard and Mark Millon, Warrior set out to change the game – the best gear in the world,developed by the best players in the World.

The record deal with Liverpool sees the company entering the football world seeing it specializes in the lacrosse sporting equipment and apparel.

Until then, take a look at the future Liverpool FC kits from Warrior Sports.

Let us know what do you think of the new kits design on the comment box below.

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club.

Source: WakeFieldReds

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Liverpool FC new third away kit 2010-2011

Liverpool FC third away kit for 2010-2011 has been revealed at store.liverpoolfc.tv today. The kit spots a crimson black with golden strips and wordings. The background texture is almost similar to the new home kit.

 

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New Liverpool away kit for 2009/2010

A preview of Liverpool's all-new away kit for 2009-2010 campaign which is available to pre-order online now. The kit will be available in store from June 11.

YNWA,
Red's Fury™

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Liverpool goes green for Europe

Liverpool new UEFA Champions League 2008/09 campaign football kit has been revealed. Next season, we'll dons green kit with black shorts and white socks.



Steven Gerrard is pictured wearing the new Liverpool European kit for the 2008-09 season, featuring adidas trademark technologies ClimaCool and ForMotion.

A close-up view of the newly launch kit are available for preview and pre-order.

What do you think of Liverpool's new European football kit?

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