Liverpool could earn as much as £300M from Warrior Sports deal

Liverpool say they expect to earn a staggering £300million through their new six-year deal with the US sportswear company Warrior Sports, and have denied accusations that underachievement on the pitch led to the collapse of their current kit deal with Adidas.

Warrior, owned by New Balance, will become the club's kit supplier from June having agreed a £25million-a-year deal to enter the football industry for the first time. The £25million per year is a guaranteed figure for Liverpool, not performance-related, and eclipses the £23.5million-a-year deal that Manchester United have with Nike but are currently renegotiating.

Liverpool’s previous £12 million-a-year agreement with Adidas, which will end in somewhat acrimonious circumstances in the summer, absorbed more of the overseas selling rights of all club merchandise. The deal with Warrior ensures Liverpool regain those rights.

Managing director Ian Ayre claims Liverpool have the potential to cash in, thanks to their worldwide army of fans.

“In our existing deal with Adidas, there have been some restrictions in terms of the other unbranded products we sell,” said Ayre. “In our new deal, we will have complete control.

“We will still work with Warrior, but we will have a much wider opportunity and that area of business represents 50 per cent of everything we generate.”

Liverpool are also happy they will be Warrior’s only football client.

This story has been reproduced from the media. It does not necessarily represent the position of Liverpool Football Club or Red's Fury™ blog.

Source: Guardian

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